<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/key-flag-awarded-to-ekta-helsinki-s-products</loc>
    <lastmod>2024-10-22T16:21:08+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/4.jpg?v=1729603268</image:loc>
      <image:title>The Key Flag (Avainlippu) awarded to Ekta Helsinki’s products</image:title>
      <image:caption>Manufactured in Finland, the Key Flag, Avainlippu, is a sign of responsible Finnish production</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/ekta-helsinki-no-waste-policy</loc>
    <lastmod>2023-04-20T15:18:46+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Untitled_design.jpg?v=1657528090</image:loc>
      <image:title>Why we urgently need to tackle our textile waste issue</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/the-difference-between-mother-nature-s-most-friendly-knit-and-other-wool-knits</loc>
    <lastmod>2024-02-03T19:30:45+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_sheep.jpg?v=1706981445</image:loc>
      <image:title>What makes Ekta Helsinki knits so unique compared to other wool knits?</image:title>
      <image:caption>Finnish sheel wool, ethical wool production in Scandinavia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/interview-martha-tidningen</loc>
    <lastmod>2024-02-03T19:30:26+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_mikaela.jpg?v=1706981394</image:loc>
      <image:title>Responsible fashion as part of the everyday conscious consumer behaviour</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/finnish-blogger-tyylipuhetta-lifts-ekta-helsinkis-products</loc>
    <lastmod>2024-02-03T19:27:59+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_alexa.jpg?v=1706981279</image:loc>
      <image:title>From waste to a fine raw material</image:title>
      <image:caption>fashion brands using finnish sheep wool  </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/vastuullinen-vaatekaappi</loc>
    <lastmod>2024-02-03T19:27:46+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_raw-material.jpg?v=1706981266</image:loc>
      <image:title>Vastuullisempaa ja kestävämpää vaatekaappia kohti</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/meet-the-founders-of-ekta-helsinki</loc>
    <lastmod>2024-02-03T19:27:33+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_founders.jpg?v=1706981253</image:loc>
      <image:title>Meet the founders of Ekta Helsinki</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/big-news-moving-to-fredrikinkatu-18</loc>
    <lastmod>2024-02-03T19:27:14+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_founders_2.jpg?v=1706981234</image:loc>
      <image:title>Big news! Ekta Helsinki will open on August 14th on Fredrikinkatu</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/world-ecolabel-day-beauty-and-responsibility-can-go-hand-in-hand</loc>
    <lastmod>2024-02-03T19:26:51+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Ekta_helsinki_world_ecolabel_day.jpg?v=1706981211</image:loc>
      <image:title>World Ecolabel Day - Beauty and responsibility can go hand in hand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/the-benefits-of-finnish-wool</loc>
    <lastmod>2024-02-02T17:50:23+02:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Namnlos_design-8.png?v=1706265598</image:loc>
      <image:title>The benefits of Finnish wool</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/hello-from-stockholm-and-nk</loc>
    <lastmod>2024-10-22T16:24:03+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Untitled_design_59.jpg?v=1729603443</image:loc>
      <image:title>Hello from Stockholm and NK</image:title>
      <image:caption>Ekta Helsinki at NK department store in Stockholm</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/the-launch-of-ekta-pre-loved</loc>
    <lastmod>2024-10-23T14:12:08+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Untitled_design_12.png?v=1729681928</image:loc>
      <image:title>The Launch of Ekta Pre-loved</image:title>
      <image:caption>Ekta Helsinki can be found as part of Ninyes second hand collection</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/how-to-wash-and-care-for-wool-knitwear</loc>
    <lastmod>2026-08-12T23:16:51+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/6_384e1e6e-88c3-459a-835e-3ba7f67e30d5.jpg?v=1786565811</image:loc>
      <image:title>How to Wash and Care for Wool Knitwear</image:title>
      <image:caption>Take care of your knitwear</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/where-does-finnish-wool-come-from</loc>
    <lastmod>2026-08-12T23:16:07+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/8_69b2f5b7-b795-4eee-a663-969f6b4b311f.jpg?v=1786565767</image:loc>
      <image:title>Where Does Finnish Wool Come From?</image:title>
      <image:caption>Origin of the Finnish sheep wool</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/why-finnish-wool-is-more-sustainable-than-fast-fashion-alternatives</loc>
    <lastmod>2026-08-12T23:15:41+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/2_89032461-65a7-4a03-8822-d9235742f6f5.jpg?v=1786565741</image:loc>
      <image:title>Why Finnish Wool Is More Sustainable Than Fast Fashion Alternatives</image:title>
      <image:caption>Finnish wool is more sustainable than fast fashion</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/the-environmental-impact-of-wool-vs-synthetic-fibres</loc>
    <lastmod>2026-08-12T23:14:34+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/7_f4e7405d-fceb-4126-ac6f-a6e7728af393.jpg?v=1786565674</image:loc>
      <image:title>The Environmental Impact of Wool vs. Synthetic Fibres</image:title>
      <image:caption>Finnish sheep and the environmental impact of wool</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/how-to-style-a-wool-cardigan-in-autumn</loc>
    <lastmod>2026-08-12T23:20:41+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/Untitled_design_67_f4ce61a7-ef58-45cc-a1c5-3c0a17a5d760.jpg?v=1786566041</image:loc>
      <image:title>How to Style a Wool Cardigan in Autumn</image:title>
      <image:caption>Styling tips for the Ekta Helsinki wool cardigans</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ektahelsinki.fi/blogs/ekta-news/capsule-wardrobe-essentials-building-a-sustainable-wardrobe-with-knitwear</loc>
    <lastmod>2026-08-12T23:26:11+03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0511/2391/2861/articles/1_1b89fc17-6dd5-4f9d-8ad5-da9cd3b88ed0.jpg?v=1786566371</image:loc>
      <image:title>Capsule Wardrobe Essentials: Building a Sustainable Wardrobe with Knitwear</image:title>
      <image:caption>Capsule wardrobe with Ekta knits as essentials</image:caption>
    </image:image>
  </url>
</urlset>
