{"title":"Winter Holiday Essentials","description":"Hit the slopes or go cross country skiing. Either way the best layers to wear are wool, wool – and did we mention wool? Grab one of our knits and stay warm and dry all the way.","products":[{"product_id":"alex-wool-turtleneck-sweater-beige","title":"Alex Wool Turtleneck Beige","description":"\u003cp\u003eA pure Finnish knit, our Alex Turtleneck sweater is made in Finland from 100% premium Finnish wool. This timeless rib-knitted garment with long raglan sleeves is more than just a sweater—it's an investment in comfort and style that you'll love for years to come. Experience the epitome of Scandinavian style and unmatched quality.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ Beige","offer_id":41822061723805,"sku":"ALOS0120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":41822061756573,"sku":"ALOM0120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":41822061789341,"sku":"ALOL0120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Alex_ribbed_turleneck_beige.png?v=1730966550"},{"product_id":"alexa-wool-turtleneck-sweater-white","title":"Alexa Wool Turtleneck White","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA pure Finnish knit, our Alexa Turtleneck sweater is made in Finland from 100% premium Finnish wool. This timeless rib-knitted garment with long raglan sleeves is more than just a sweater—it's an investment in comfort and style that you'll love for years to come. Experience the epitome of Scandinavian style and unmatched quality.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ White","offer_id":41300553531549,"sku":"ALWOWS120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ White","offer_id":41300553597085,"sku":"ALWOWM120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ White","offer_id":41300553662621,"sku":"ALWOWL120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Alexa_ribbed_turtleneck_off-white.png?v=1727267046"},{"product_id":"beige-ribbed-crew-neck-wool-sweater","title":"Fredrik wool crew-neck beige","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIndulge in the luxurious comfort of our rib-knitted crew-neck sweater, meticulously crafted from the highest quality 100% Finnish wool. \u003c\/span\u003eA true versatile garment, perfect to be worn both in the city and in the countryside.\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ Beige","offer_id":41295772483741,"sku":"FREOS120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":41295772549277,"sku":"FREOM120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":41295772614813,"sku":"FREOL120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Fredrik_ribbed_wool_o-neck_beige.jpg?v=1774027238"},{"product_id":"sofie-o-neck-wool-sweater-brown","title":"Sofie Wool O-Neck Brown","description":"\u003cp\u003eDiscover our premium rib-knitted sweater, expertly crafted from 100% luxurious Finnish wool. This timeless piece combines comfort and style, featuring a flattering round O-neck and trendy dropped shoulders. Elevate your wardrobe with this versatile essential that promises to keep you cozy and chic all season long. Perfect for any occasion, it’s a must-have for fashion-forward individuals. \u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"Small \/ Brown","offer_id":41606391333021,"sku":"SOFBS120","price":295.0,"currency_code":"EUR","in_stock":false},{"title":"Medium \/ Brown","offer_id":41606391398557,"sku":"SOFBM120","price":295.0,"currency_code":"EUR","in_stock":false},{"title":"Large \/ Brown","offer_id":41606391431325,"sku":"SOFBL120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Sofie_ribbed_knit_brown.png?v=1727332520"},{"product_id":"alexa-turtleneck-wool-sweater-beige","title":"Alexa Wool Turtleneck Beige","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA pure Finnish knit, our Alexa Turtleneck sweater is made in Finland from 100% premium Finnish wool. This timeless rib-knitted garment with long raglan sleeves is more than just a sweater—it's an investment in comfort and style that you'll love for years to come. Experience the epitome of Scandinavian style and unmatched quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ Beige","offer_id":41300675494045,"sku":"ALWOS120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":41300675526813,"sku":"ALWOM120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":41300675559581,"sku":"ALWOL120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Alexa_ribbed_turtleneck_beige.png?v=1730971641"},{"product_id":"products-alex-turtleneck-finnish-wool","title":"Alex Wool Turtleneck White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA Pure Finnish Knit—Crafted for Timeless Comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"162\" data-end=\"378\"\u003eThe Alex Turtleneck Sweater is proudly made in Finland from 100% premium Finnish wool. Its classic rib-knit texture and long raglan sleeves embody Nordic craftsmanship and effortless sophistication.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"561\"\u003eSoft, breathable, and naturally insulating, it offers lasting comfort through every season. More than a sweater, it’s an investment in enduring quality and Scandinavian style.\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ White","offer_id":42153573351581,"sku":"ALOWS120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ White","offer_id":42153573417117,"sku":"ALOWM120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ White","offer_id":42153573482653,"sku":"ALOWL120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Alex_ribbed_turtleneck_off-white.png?v=1727266287"},{"product_id":"alex-wool-turtleneck-grey","title":"Alex Wool Turtleneck Grey","description":"\u003cp class=\"p1\"\u003eA pure Finnish knit, our Alex Turtleneck sweater is made in Finland from 100% premium Finnish wool. This timeless rib-knitted garment with long raglan sleeves is more than just a sweater - it's an investment in comfort and style that you'll love for years to come. Experience the epitome of Scandinavian style and unmatched quality. \u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ Grey","offer_id":42952739356829,"sku":"ALGS0120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Grey","offer_id":42952739389597,"sku":"ALGM0120","price":295.0,"currency_code":"EUR","in_stock":false},{"title":"L \/ Grey","offer_id":42952739422365,"sku":"ALGL0120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Alex_Turtleneck_Grey_1.png?v=1726055018"},{"product_id":"alexa-wool-turtleneck-sweater-grey","title":"Alexa Wool Turtleneck Grey","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA pure Finnish knit, our Alexa Turtleneck sweater is made in Finland from 100% premium Finnish wool. This timeless rib-knitted garment with long raglan sleeves is more than just a sweater - it's an investment in comfort and style that you'll love for years to come. Experience the epitome of Scandinavian style and unmatched quality.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ Grey","offer_id":42981418631325,"sku":"ALWGS0120","price":295.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Grey","offer_id":42981418664093,"sku":"ALWGM0120","price":295.0,"currency_code":"EUR","in_stock":false},{"title":"L \/ Grey","offer_id":42981418696861,"sku":"ALWGL0120","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Alexa_ribbed_turtleneck_grey.png?v=1727266532"},{"product_id":"dagmar-wool-cardigan-beige","title":"Dagmar Wool Cardigan Beige","description":"\u003cp class=\"p1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eElevate your style in our classic and luxurious Dagmar Cardigan, made of 100% premium Finnish wool. This versatile cardigan in a V-neck style is soft, warm and incredibly comfortable. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eCrafted with the utmost care and attention to detail, this cardigan is made to last, ensuring you can enjoy its warmth and comfort for many years to come.\u003c\/span\u003e \u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"XS \/ Beige","offer_id":47789918847319,"sku":"DAGWOXS120","price":355.0,"currency_code":"EUR","in_stock":false},{"title":"S \/ Beige","offer_id":43127233970333,"sku":"DAGWOS120","price":355.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":43127234003101,"sku":"DAGWOM120","price":355.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":43127234035869,"sku":"DAGWOL120","price":355.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Dagmar_cardigan_women_beige.png?v=1732105484"},{"product_id":"dagmar-cardigan-in-wool-beige","title":"Dagmar Wool Cardigan Beige","description":"\u003cp class=\"p1\"\u003e\u003cspan\u003eMade from the highest quality\u003c\/span\u003e\u003cspan\u003e 100% Finnish wool, this timeless cardigan in a V-neck style is soft, warm and incredibly comfortable. Cut for a slightly loose fit with buttons and ribbed trimmings.\u003c\/span\u003e \u003cspan\u003eCrafted with the utmost care and attention to detail, this cardigan is made to last, ensuring you can enjoy its warmth and comfort for many years to come.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Ekta Helsinki","offers":[{"title":"S \/ Beige","offer_id":43127414653085,"sku":"DAGMOS120","price":355.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Beige","offer_id":43127414685853,"sku":"DAGMOM120","price":355.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Beige","offer_id":43127414718621,"sku":"DAGMOL120","price":355.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/2391\/2861\/files\/Dagmar_cardigan_men_beige.png?v=1730966925"},{"product_id":"minna-funnel-neck-sweater-beige","title":"Minna Wool Funnel-Neck Beige","description":"\u003cp\u003eElevate your wardrobe with our timeless and versatile funnel-neck sweater made of 100% premium Finnish wool. 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